Ross & Brown
Ross & Brown designs are inspired by past classic forms, that have made this object not just a tool for a better viewing or sun protection but a way to express the personality and style of the wearer.
This is why Mandalaki has revisited these classics, reinventing them using innovative materials and colour combinations so those who wear Ross & Brown’s glasses will become part of an exciting journey rooted in it’s heritage.
Each style recalls a city or a place at a particular moment in time: Ross & Brown have styles based on Paris in the ‘50s, Cannes in the ‘60s and Milano in the ‘80s.
Today, Ross & Brown products are sold in the most exclusive boutiques and finest optical stores all around the world including: Harvey Nichols, Lane Crawford and American Rag.
Mandalaki has curated the whole corporate image and identity for the 2018 brand’s communication. Through a deep work of moodboard research related to lifestyle and inspiration, along with a graphic study specific for the client, we produced the brand identity material such as glasses design, catalogue, business cards, and related communication supports.
As an extension of company’s communication program, Mandalaki is following the R&B Journal, an editorial project not necessarily related to glasses, showing stories and characters that bring inspiration to the Ross & Brown world. For this project, Mandalaki has realised the graphic layout, the web development, and user experience.
For the 2018 advertising campaign, Mandalaki has coordinated and supervised the most part of operations: after defining the collection mood and campaign concept, we followed the model casting, chosen the locations and cooperated for the photography shooting.